First Steps in Getting Your Kilkenny Website Ranked in Google
Kilkenny Web Design Services

Category Archives:Advertising Your Website

First Steps in Getting Your Kilkenny Website Ranked in Google

First steps in Getting Your Website Ranked in Google

 

First Steps in Getting Your Kilkenny Website Ranked in Google

Everyone wants to be in the #1 spot on the search engines. But if you want that ranking you need to know the first steps in getting your website ranked in Google. Having mentioned it, I’ve put together the list of the first steps needed to get your website ranked in google.  I’ll progress with additional steps to ranking as this series progresses so stay tuned!

First Steps:

Your first steps in getting your website ranked in Google require nothing other than your website itself.  There are 2 segments to getting ranked online… “On Page” and “Off Page”.  On Page is what we’ll be discussing here today.  Remember… If you don’t do On Page optimization you will NEVER rank in the search engines.  Can I be more emphatic?  No, because it’s truer than you might ever think. Search engines look for notifiers of what a page is about when they come to your website. YOU have to make the website friendly to the search engines to ensure they get the proper information and then rank you for what you need to be found for.

Title Tags:  What are Title Tags? These are the characters of text that you display on the top tab (title) of your website. Title tags help let the search engines know what the page is about.

H1 Tags:  H1 tags are important to your page. Your keyword should appear at least once with H1 on the page and within the first sentence if possible.

Keyword Density: You should have approximately 1.5 – 2% density of the keyword your are trying to optimize for in your page. So 1-2 times per every 100 words.

Alt Tags: Alt tags are tag that display (when for example) an image is not able to be displayed. The Alt Tag describes the image. Your keyword should be included as an Alt Tag.

These are just a few of the First Steps in Getting Your Website Ranked in Google.  Coming soon…. our white paper on “On Page” optimization.

Category Archives:Advertising Your Website

Getting Your Kilkenny Website Ready for Marketing

Marketing Your Chula Vista Business Website

Getting Your Kilkenny Website Ready for Marketing

Once you create a website the next step is to get it ready to advertise it.  Did I say “Get it ready to advertise”?  Yup.  When your website is created it doesn’t always mean it’s ready to be what it needs to be. There are things you need to consider prior to marketing your website:

  • Who is your audience? – This is an important piece to determine. If you’re marketing to consumers or businesses? If it’s retail or wholesale? Whomever your target audience is make sure you speak their language to them directly.
  • Marketing Your Chula Vista Business WebsiteWhat is  your website goal? – This is a point that many website owners miss.  Your website should have a goal. Whether that goal is to generate leads, sell a product, gather email addresses, or something else. Make sure you establish goals for your site and strive for them.
  • Does your website meet at least minimum SEO requirements? – If you’re looking to get ranked on the Internet to drive some of that highly desired traffic you’d better make sure you have your “on-page” items done.
  • Are there “Calls to Action” on your website? – If not, then what are you doing even having a website at all? Every site needs a call to action even if you’re just providing information. A call to action on an informational website can even be something as simple as “Find out More” with a link to more content. Use them.
  • Is your website Responsive? – Responsive means the website sizes down appropriately to display well on whatever device is being used to view it. Some refer to this as Mobile Friendly but that’s just a part of it. Google doesn’t like your site if it’s not Responsive. Make sure it is because besides Google, consumers don’t want to have to pinch to see stuff anymore.
  • Have you created Social Media sharing icons on the site? – If not, then get it done. Getting people to share your website is free marketing for you. Give them the opportunity to do it easily.

 

These are just a few of the items to consider before you launch your marketing initiatives. Consider them before you market your website or you might just be wasting your marketing dollars!

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